Sportboard strategic communication plan has been published. The deliverable is one of the mail documents to be presented to the European Commission regarding WP4 Communication and Dissemination.
The Plan will detail an Audience / Message matrix, identifying to whom the partnership will address a communication and which message or information will be sent. In addition, it will identify the relevant communication channels to be used in each case (website, newsletter, emailing, events, social networks, etc.) and set realistic indicators to be achieved.
It is highly important for the overall success of the project that the internal and external communication strategies are in place. With regard to the external one, for example, there will be a specific emphasis given on how to utilize effective communication avenues to reach out to key target groups and promote their engagement in the project. This is of special importance in terms of engaging vulnerable girls who until today limited participation in sport activities and their families. The plan will define the strategy to be used in each territory to best approach the target groups and engage them in the programme, building upon the local needs assessment results. In this regard, a specific awareness campaign will be addressed to the girls in risk of exclusion and their families.
You can read the full document here https://www.eusportboard.org/documents/
